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5 Reasons to Make Artificial Intelligence Your CRM's Partner in Crime

By: Shane Emerson

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Customer Relationship Management (CRM) Software is the most sought after software in the world. It is expected that it will reach more than $80 million in revenue by 2025. While CRM software itself is a feature-rich and fully-functional tool, it is currently undergoing a major transformation propelled by Artificial Intelligence (AI).

Today, organizations are searching for the best CRM software with AI capabilities. CRM systems are powerful data aggregation tools that enable businesses to better collect, store, manage, and centralize interactions. More efficient management and automated client-outreach nurtures long-lasting relationships with customers.

Considering the volume of data generated daily has risen exponentially, organizations the needs have shifted. Now, we're in need of CRM technology that can also extract, analyse and interpret data in real-time to make quick, fact-driven business decisions.

According to a report by IDC and Salesforce, AI-powered CRM has the potential to generate more than $1.1 trillion in new GDP impact and 800,000 new jobs globally by 2021, emerging as a competitive edge in a highly saturated business environment. Despite the evidence, automation integrations are still met with strong apprehension, which is why we're here to examine the applicatory potential.

1. Your very own virtual assistant (that won't ask a million questions).

Customer Relationship Management with AI capabilities will enable your employees to become more productive and efficient. It can help them manage calendars, schedule meetings, make phone calls, take notes, do follow-ups and assist them in every routine manual task.

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Basically, we're taking all the annoying, administrative duties that debilitate workflows and removing them from the table. Then we're taking what we removed from the table and liberating those tasks from human error.


5 Reasons To Make Artificial Intelligence Your CRM's Partner In Crimet

2. Segmenting customers and taking names.

AI-driven CRM can help you become more granular in your customer segmentation approach. With the help of intelligent algorithms, you can segment customers effortlessly on the basis of demographics, purchasing behaviour, likes and dislikes.

You can study the past data on customer behaviour and predict their future behaviour to provide personalized engagement messages or experiences. The more targeted your marketing and outreach becomes, the more leads you'll be able to nail down.


3. Simplify lead management.

It is quite likely that sales reps may not follow up on a lead because either they forgot or are overburdened with work. It happens (all the time….).

If the volume of leads is higher, it becomes manually challenging to sift through all of them. Having said that, every lost opportunity is lost business. You can't ignore leads, especially the qualified ones. When we combine artificial intelligence and CRM tech, we get a lead-gen powerhouse. This unstoppable duo lets us increase out outputs without comprising quality of interaction, revolutionizing the way we engage, nurture, and qualify and follow-up with leads.

AI is the sealant in our pipeline, patching up all the leaks we lost qualified leads to in the past.


4. Enhance Customer Engagement and Retention

AI-enabled CRM software can create tailor-made experiences and interactions by determining their emotional state of mind through their text-based or voice-based words, tone and conversation pattern.

This technology can even do a sentiment analysis and image recognition technology to understand customer satisfaction or dissatisfaction with your product in real-time. When you get this insightful data, you can take identify potential problems quickly and take action to respond to customers.

AI and CRM integrations can track data from all customer interaction touchpoints and give you an accurate forecast of their behaviour and intentions.


5. Close more, lose less.

AI-based CRM can study different sales scenarios where the deals were rejected and closed. They provide useful insights and make intelligent recommendations during various stages of sales funnel to advise sales reps on the next best course of action to close the deal.

It can also help them to identify which buyer has the true intent to buy and speed up the sales cycle, determining instances which had both positive and negative impact on the pipeline to manage the next pipeline more efficiently.

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A Harvard Business Review article titled 'How AI is Changing Sales' states that AI algorithms can influence five core areas of sales – price optimization, forecasting, upselling & cross-selling, lead scoring and performance management.

If you bring AI and Customer Relationship Management software together, it can provide comprehensive information on all these parameters and result in a higher number of closes.


Both artificial intelligence and CRM systems are here to stay and play a pivotal role in the way we function. A marriage between both of them is the best way to improve the sales intelligence and boost revenue.

About the Author

Shane Emerson

Shane Emerson is an American writer for various digital news publications. After being in the ecommerce industry for more than 15 years, Shane has a good understanding of what it takes to make an ecommerce business successful. He likes to cover newsworthy events related to business management software, customer relationship management (CRM) and Quoting software and Value Added Resellers.

His articles give insights on the latest trends in the B2C and B2B ecommerce industry. His ecommerce coverage is robust and provides everything from best ecommerce platform to improving your website site.


Chetu does not affect the opinion of this article. Any mention of a specific software, company or individual does not constitute an endorsement from either party unless otherwise specified. This blog should not be construed as legal advice.

Founded in 2000, Chetu is a global bespoke software development agency, providing solutions and support services. Chetu's specialized technology and industry experts serve startups, SMBs, and Fortune 500 companies with an unparalleled software delivery model suited to the needs of the client. Chetu's one-stop-shop model spans the entire software technology spectrum. Headquartered in Plantation, Florida, Chetu has fourteen locations throughout the U.S. and abroad.

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